Believe it or not what you've been told about food is wrong. Most of it is fueled by lobbying groups. When the commercial dairy farmers needed more revenue the public received the 'got milk?' campaign. When wheat farmers needed a boost the public got the 'breakfast is the most important meal of the day' run. So on and so forth most of what has been touted and supported through research has been biased with an agenda (no one wants to pay for research that deems their product unhealthy).
Then the super-foods started rolling out.

Hopefully you've become aware of how deadly sugar is, including it's pervasiveness in the North American diet.

There is something equally deadly, perhaps more so, and is found more so in processed foods which dominate the standard North American diet. This particular substance is also found in "health" foods and cosmetics!